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Simon Worldwide, Inc.

“Greif & Co. did a fabulous job.  They were great!”

Allan Brown

Simon Worldwide, Inc.

Simon Worldwide, Inc. dba Simon Marketing (“Simon”) was a publicly-held, multinational, promotional marketing company, specializing in the design and development of high-impact advertising products and sales promotions.  Among other innovations, Simon developed the long-running “Happy Meals” promotion for McDonald’s.  Major customers included Philip Morris, McDonald’s and Ty’s Beanie Babies.

 

Simon was sent into a tailspin when a former employee embezzled winning game pieces to a promotional game administered by the company, prompting its two largest accounts―McDonald’s and Philip Morris―to terminate their relationships.  The notoriety and litigation that followed damaged the reputation and business of Simon.  Simon’s largest creditor at the time was Overseas Toys, L.P. (“Overseas”), an affiliate of Ron Burkle’s The Yucaipa Companies (“Yucaipa”).  Overseas owned $25 million of preferred stock in Simon and had a warrant to purchase an additional $15 million of preferred stock.

 

Simon, which was cash-rich but dormant from a revenue-generation perspective, was slowly dissipating its cash due to having to make mandatory dividend payments on the preferred stock.  Simon retained Greif & Co. to structure and ensure the fairness of a transaction with Overseas’ that would facilitate the conversion of the preferred stock into Simon’s non-dividend-bearing common stock.

Simon Worldwide, Inc.

Greif & Co. served as financial advisor to management, assisting them in “cleaning-up” Simon’s balance sheet so that it could become a SPAC―a special purpose acquisition company.  SPACs enable stock market investors to participate in private equity-type transactions.  SPACs are shell or blank-check companies that have no operations but raise capital with the intention of merging with or acquiring operating companies.

 

In order to set the appropriate exchange rate for the preferred-for-common stock swap by Overseas, Greif & Co. had to determine Simon’s fair market value.  This task was complicated by the fact that Simon had a multi-faceted relationship with Yucaipa, Overseas’ parent, including an investment in Yucaipa AEC Associates, LLC, which owned: (i) Source Interlink Companies, a marketing, publishing, merchandising and fulfillment company of entertainment products (DVDs, CDs, magazines and books); (ii) All Media Guide, LLC, a B2B services company that provides entertainment descriptive content and content management technology to support the physical and digital distribution of entertainment media; and (iii) Digital On-Demand, Inc., which develops and manages custom kiosk hardware and software for retail environments. In addition to valuing Simon and its interest in these privately-held companies, Greif & Co. also had to value Overseas illiquid, non-control preferred stock position in Simon.  Finally, Greif & Co. had to appraise the value of Simon’s considerable net operating loss carryforwards.  In essence, the master valuation was made up of a spider-web of component part valuations.

Simon Worldwide, Inc.

As Greif & Co.’s assignment was to render an opinion as to the fairness of Overseas’ proposed exchange offer from the standpoint of Simon’s shareholders, Greif & Co. was also in the position of having to negotiate the fairness of the terms offered by Yucaipa-controlled Overseas, as price was not the only object.  Greif & Co. passed on the terms of the recapitalization agreement that set forth certain minority shareholder protections, as the exchange ratio ultimately conveyed a controlling interest in Simon’s common stock to Overseas.  As amended, the transaction closed and Simon assumed new life as a well-capitalized SPAC without the dual complications of having multiple classes of stock or the burden of funding cash-draining dividends.

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  • “Greif & Co. did a fabulous job.  They were great!”

    Allan Brown

    Chief Executive Officer

    Simon Worldwide, Inc.